Privacy Policy
Effective date: November 10, 2026
The Mad Hatter Service Company ("The Mad Hatter," "we," "us") respects your privacy. This policy explains what information we collect when you visit www.madhatterstl.com or request our chimney, hearth, air duct, and dryer vent services, and how we use it.
Information We Collect
Information you give us
When you call us, book a service, or request a quote, you may give us your name, phone number, email address, service address, details about your home or property (such as square footage, number of vents or furnaces, and appliance type), and payment information.
Information collected automatically
Like most websites, our hosting provider automatically records basic technical information, such as your IP address, browser type, pages requested, and the date and time of your visit, to deliver and secure the site.
Google Analytics
We use Google Analytics to understand how visitors find and use our website, such as which pages are viewed, how long visits last, what type of device and browser are used, the general location (city or region) of visitors, and how visitors arrived at the site. Google Analytics uses cookies and similar technologies to collect this information. We use these reports to improve our website and services; they do not give us your name, phone number, or address. Information collected by Google is governed by Google's explanation of how it uses data from sites that use its services. You can block these cookies in your browser settings or install the Google Analytics Opt-out Browser Add-on.
Google Ads
We advertise through Google Ads, managed on our behalf by our marketing agency. Our website uses the Google Ads tag, which uses cookies and similar technologies to measure how many people visit our site or contact us after seeing or clicking one of our ads, and may be used to show our ads to people who have visited our site before. You can manage the ads Google shows you in My Ad Center, and learn more in Google's explanation of how it uses cookies in advertising.
Online Booking
Our "Book Online" buttons take you to our scheduling provider, Housecall Pro. Information you enter there is collected and processed by Housecall Pro on our behalf and is also governed by Housecall Pro's own privacy policy. We use it only to schedule, perform, and bill for your service.
How We Use Your Information
- To schedule, perform, and follow up on the services you request
- To provide quotes, invoices, inspection reports, and receipts
- To contact you about appointments, reminders, and service recommendations
- To respond to your questions, reviews, and requests
- To keep our website secure and working properly
- To meet legal, tax, insurance, and accounting obligations
How We Share Information
We do not sell or rent your personal information. We share it only as needed to run our business, for example with:
- Service providers that help us operate, such as scheduling, payment processing, website hosting, and communication tools
- A real estate agent, buyer, seller, or other party when you ask us to send them an inspection report
- Government authorities or others when required by law, or to protect our rights, customers, employees, or the public
- A successor business if The Mad Hatter is sold, merged, or reorganized
Third-Party Websites
Our site links to other websites, such as Google, Angi, the Better Business Bureau, and Housecall Pro. We are not responsible for the privacy practices of those websites. Please review their policies before sharing information with them.
Data Security and Retention
We use reasonable measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. We keep customer records, including service history and inspection reports, for as long as needed to serve you and to meet legal, tax, and insurance requirements.
Your Choices
- You may ask us to review, correct, or update the contact information we have on file for you.
- You may opt out of non-essential reminders or marketing messages at any time by following the instructions in the message or by calling us.
- You may ask us to delete your information, subject to records we must keep for legal, tax, or warranty reasons.
Children's Privacy
Our website and services are intended for adults. We do not knowingly collect personal information from children under 13.
Changes to This Policy
We may update this policy from time to time. The updated version will be posted on this page with a new effective date.
Contact Us
The Mad Hatter Service Company
1109 Old East Terra Lane
O'Fallon, MO 63366
Phone: 636-946-1622
Email: info@themadhatterstl.com